Hello, I’m Alexandra Popoola, Marketing and Client Engagement Assistant at Global House Estates. Bringing people and properties together is truly at the heart of what I do. I take great pride in creating campaigns that showcase each home’s unique story and help connect the right audiences with the right homes.
I’ve been an East Londoner for most of my life, although I was born in South London and spent my early years in Canvey Island, Essex. Having experienced both London and Essex, I’ve come to appreciate London far more for its culture, constant movement, and accessibility. There’s something special about the community in East London: the shared dialect, the inside jokes, and the energy that runs through every street. Still, I sometimes find myself missing weekends by the seaside and the open landscapes of Essex.
My career journey began as a Business Administrator Apprentice within the Build to Rent team of a pensions company in Central London, my first real introduction to the property world. After a year, I moved into the ESG team to gain a broader understanding of business operations, where I contributed towards company KPIs, Net Zero initiatives, and corporate investment goals.
Alongside work and study, I’ve always had a creative side. I began fashion designing and I created content documenting my journey, eventually launching my own fashion brand. I loved documenting my journey online, sharing storytelling videos that brought my audience along for the journey and to my surprise, they quickly gained traction.
It was through this experience that I discovered my passion for organic digital marketing. I saw how powerful storytelling and online engagement could be for businesses, and I wanted to help others do the same. Since then, I’ve had the opportunity to work across several industries, including advertising, printing, and wellness — helping brands build their online presence and connect authentically with their audiences.
Outside of work, I’m completely devoted to my two-year-old long-haired chihuahua whose loud, bubbly, and undeniably spoilt. She’s taken over my life in the best possible way. I’ve never been the an active person, and working in an office certainly doesn’t help, so walking her has become my main source of exercise (though I’m sure she judges my pace).
Working at GHE has been an incredibly fulfilling experience. It allows me to combine my creative background with my love for connection, bridging the gap between people and homes. Every campaign is an opportunity to tell a story, celebrate individuality, and bring a little more heart into the world of property.Â
